poltenjoy.blogg.se - Codebox property management

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If you choose a platform without strong SEO you’re just wasting time and money.Ī booking engine connects your website with your PMS and allows you to accept direct bookings on your website. The website platform that is best for SEO needs to be able to address all these items and more.

Other technical functionality - Can you add canonical tags? Can you change the pagination on a page of properties, if needed? Can you edit your sitemap file?.

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This code makes it easier for search engines to understand the content on your site and the type of business you run. Can affect conversion rates and Google rankings.

Page load speed & mobile friendliness – Website factors that determine whether the user experience on your vacation rental site is positive or negative.Can you add these to all images including property galleries? Image alt text – The description of an image on your site if the image fails to load.

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Are the URLs free of numbers or pre-set subfolders or directories? URL structures – ideally, a short page URL with relevant keywords included.Are you able to customize these elements? Title tags & meta descriptions – the title and summary of your page that is visible in Google search results.Here are some of the things that factor into SEO:

If you’re reading this guide, then we can assume you have at least some idea of what vacation rental SEO is, but it’s worth covering the basics that are necessary for a good platform. In other words, you won’t have to rely on someone else’s website being Google-friendly - you control everything.

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You won’t have to worry about duplicate property pages on other websites because you can create unique versions for your own webpage.įurthermore, you can update on-page SEO and tailor your technical SEO strategies to your site as the need arises. Second, you won’t be subject to other booking services’ cancellation policies and regulations.ĭuring the COVID-19 pandemic, many vacation rental companies found out the hard way that they had no control over cancellations coming from clients who made their reservations via Vrbo, Airbnb or another OTA.Ī custom direct booking website also allows you to control all of your properties’ SEO. There are several key reasons for this.įirst and foremost, when clients book directly on your website, you get to keep more of the profits you won’t have to split any of your earnings with a third-party booking agent. More than ever before, vacation rental websites need to have direct booking capabilities.

Types of vacation rental website platforms.

What’s the difference between a PMS and a CMS?.

Choosing a vacation rental website platform.

The importance of a direct booking website.

What is the best vacation rental website platform for SEO?.

In this chapter you will learn about the importance of choosing the right website platform for your rental business. The next most important choice is what kind of website platform you choose because it will affect the future trajectory of your business and how much sustainable organic traffic and bookings you can get from search engines. This PMS selection process has been covered extensively on other blogs in the vacation rental industry so we’re just focusing on the website portion. You may choose to change your PMS at some point but it’s such a big endeavor that you probably won’t do it very often. Choosing a suitable Property Management System (PMS) to manage all of your properties, your business, your bookings, cleaning management and more, is one of the most important decisions you’ll make when you get started in the vacation rental industry.